Lil SquiggleMid City Sound Presents
Mid City Sound Presents

Don't Drink& DialDecades

One call. Every era. Same regret.

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1970s · Rotary
1990s · Flip Phone
Modern · Smartphone
Official Video

Watch the campaign

Don't Drink & Dial Decades

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Written by Cash Hollywood & Russ Kunkel · Produced by Donald Markowitz & Gary Uffner

The Story

Meet Lil Squiggle

He's small, he's chibi, he's got Rasta colors and zero impulse control. Lil Squiggle is the reggae-dub character who somehow finds himself making the worst possible phone call — in every decade, on every device.

1970s rotary? He's spinning it. 1990s flip phone? Snap. Modern smartphone with face ID, read receipts, and zero plausible deniability? Also him.

“One call. Every era. Same regret.”

A Mid City Sound Production

Written by Cash Hollywood & Russ Kunkel

Produced by Donald Markowitz & Gary Uffner

Full Story & Timeline

Lil Squiggle

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The Campaign

One Guy. Three Eras.
Same Regret.

The Three Eras

1970s
1990s
Modern

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'70s

Rotary Phone

Squiggle spins the dial. Avocado-green kitchen. Same mistake, analog edition.

'90s

Flip Phone

The satisfying snap of a flip. The unsatisfying aftermath of a 2am call.

Now

Smartphone

Face ID. Read receipts. Zero excuses. Maximum regret.

Original Track

Don't Drink & Dial Decades

Lil Squiggle · Reggae-Dub

Written by Cash Hollywood & Russ Kunkel

Produced by Donald Markowitz & Gary Uffner

Listen
The Music

The sound
behind the call

The original reggae-dub track written by Cash Hollywood & Russ Kunkel and produced at Mid City Sound Studios in New Orleans — a sound that carries the weight of every bad decision Lil Squiggle has ever made across every decade.

Shop the Drop

Wear the
regret

Official Lil Squiggle merch — tees, hats, stickers, and more. Fulfilled via Printful. Ships worldwide.