Meet Lil Squiggle
He's small, he's chibi, he's got Rasta colors and zero impulse control. Lil Squiggle is the reggae-dub character who somehow finds himself making the worst possible phone call — in every decade, on every device.
1970s rotary? He's spinning it. 1990s flip phone? Snap. Modern smartphone with face ID, read receipts, and zero plausible deniability? Also him.
“One call. Every era. Same regret.”
Written by
Cash Hollywood & Russ Kunkel
Songwriters
Produced by
Donald Markowitz & Gary Uffner
Mid City Sound Studios
Campaign
#DontDrinkAndDialDecades
Lil Squiggle Universe
One Guy. Three Eras. Same Regret.
Campaign Art
three-eras.png
/public/images/three-eras.pngEvery era, the same call
Squiggle spins the dial. He shouldn't — he knows he shouldn't — but the record's playing, the disco ball is spinning, and his thumb finds the rotary anyway. Same mistake, analog edition.
The satisfying snap of a flip. The unsatisfying aftermath of a 2am call. He found the number. He dialed it. The flip phone closes with finality — but the call already went through.
Face ID. Read receipts. Zero excuses. Maximum regret. The modern era gave us every tool to avoid this mistake — Lil Squiggle uses every tool to make it anyway.