One character who can't stop dialing
He's small, he's chibi, he's got Rasta colors and zero impulse control. Lil Squiggle is the reggae-dub character who somehow finds himself making the worst possible phone call — in every decade, on every device.
1970s rotary? He's spinning it. 1990s flip phone? Snap. Modern smartphone with face ID, read receipts, and zero plausible deniability? Also him.
“One call. Every era. Same regret.”
Sung by
Pat Smith
Vocalist
Feat.
Cash Hollywood
Featured Artist
Produced by
Donny Markowitz & Gary Uffner
Mid City Sound Studios
One Guy. Three Eras. Same Regret.
Campaign Art

Every era, the same call

Squiggle spins the dial. He shouldn't — he knows he shouldn't — but the record's playing, the disco ball is spinning, and his thumb finds the rotary anyway. Same mistake, analog edition.

The satisfying snap of a flip. The unsatisfying aftermath of a 2am call. He found the number. He dialed it. The flip phone closes with finality — but the call already went through.

Face ID. Read receipts. Zero excuses. Maximum regret. The modern era gave us every tool to avoid this mistake — Lil Squiggle uses every tool to make it anyway.
Wear the regret
Official Lil Squiggle merch — shipped from Mid City Sound.
No account needed · Ships in 3–5 days