The Story

One character who can't stop dialing

He's small, he's chibi, he's got Rasta colors and zero impulse control. Lil Squiggle is the reggae-dub character who somehow finds himself making the worst possible phone call — in every decade, on every device.

1970s rotary? He's spinning it. 1990s flip phone? Snap. Modern smartphone with face ID, read receipts, and zero plausible deniability? Also him.

“One call. Every era. Same regret.”

Sung by

Pat Smith

Vocalist

Feat.

Cash Hollywood

Featured Artist

Produced by

Donny Markowitz & Gary Uffner

Mid City Sound Studios

One Guy. Three Eras. Same Regret.

Campaign Art

One Guy. Three Eras. Same Regret.
The Timeline

Every era, the same call

📞
'70s
Rotary Phone
Avocado-green kitchen
Lil Squiggle '70s

Squiggle spins the dial. He shouldn't — he knows he shouldn't — but the record's playing, the disco ball is spinning, and his thumb finds the rotary anyway. Same mistake, analog edition.

📱
'90s
Flip Phone
Neon-lit club bathroom
Lil Squiggle '90s

The satisfying snap of a flip. The unsatisfying aftermath of a 2am call. He found the number. He dialed it. The flip phone closes with finality — but the call already went through.

📲
Modern
Smartphone
His own couch
Lil Squiggle Modern

Face ID. Read receipts. Zero excuses. Maximum regret. The modern era gave us every tool to avoid this mistake — Lil Squiggle uses every tool to make it anyway.

Wear the regret

Official Lil Squiggle merch — shipped from Mid City Sound.

No account needed · Ships in 3–5 days